Course Description
CC-5000 Blended Learning is an advanced-level Crisis Communication (CC) course with four (4) modules over eight weeks.
Module 1 – CC E-Learning Course
Note: Participant is expected to complete Module 1 within two weeks after registering before pursuing Module 2
Module 2 – Facilitated Online Workshop
Module 2 aims to provide an overview of a crisis communication plan’s contents and how students can document the plan based on the crisis strategies developed earlier.
This (three hours per session) webinar includes the hands-on practice to completing an actual Crisis Risk Assessment, CC Strategy and CC Plan templates using their organisation’s examples. you are required to complete validated project work for the final assessment.
Note: Participants are required to submit their assignment and will be assessed at the end of each session.
Module 3 & 4 – Facilitated Online Workshop
Module 3 discusses in detail the key roles and responsibilities of the Crisis Communication Team (CCT) and the teams supporting the corporate Crisis Management Team (CMT).
Similar to Module 2, pre-readings would be shared before participants join the facilitated online workshop on different days.
There are two sessions of a 3-hour online workshop for each module (Modules 3 and 4), and it is compulsory attendance.
It would then be followed up by Module 4, which reviews the overall CM framework and clearly defines the structure, event flow and roles and responsibilities.
Participants would be provided pre-readings before they presented in the facilitated online workshop.
Certification
CCCP certification is awarded to all who complete the CC-5000 Blended Learning.
Crisis Communication Certified Expert (CCCE) Certification is awarded to participants who completed their CMCE examination, with verifications of the participant’s experience by BCM Institute. A non-refundable application processing fee of SGD150 is needed to start the CCCE application process.
Objectives
This course will provide participants with the concept and knowledge which will enable them to:
- Drive organisational-wide crisis communication program.
- Develop crisis communication policies and procedures.
- Develop and implement a comprehensive crisis communication plan.
- Learn to track and trace incident events and prioritize decisions and activities.
- Create and develop crisis communication awareness and training programmes.
- Develop and implement press releases and holding statements.
- Adopt crisis communication to manage social media during a crisis.
- Learn how to develop an organization-wide crisis communication exercise and testing program.
- Implement audit and assessment programs to ensure crisis communication plan effectiveness.
