Special Highlights
Get to Know BCM Institute’s Blended Learning Program
CC-300: Crisis Communication Implementer
2 Day Coursework + 2 1/2 Hour Qualifying CCCS Examination to be taken on the following day
Course Description
Crisis Communication Implementer or CC-300 is a 2-day intermediate Crisis Communication course with two and a half hour, 100 Multiple Choice Question (MCQ) based examinations, following the successful completion of the course.
This intermediate-level course is suitable for professionals assigned to support the crisis communication effort. Course participants should have prior knowledge and experience in Business Continuity Management (BCM), Crisis Management (CM) and/or IT Disaster Recovery (DR).
Having understood the different types of organisational crisis scenarios from the foundation course, participants will be guided to take an examination of their organisation’s current threats and potential crises. Participants would be guided to perform a stakeholder analysis and identify issues to develop an appropriate crisis communication plan to manage a crisis.
If your organisation has a full-time or designated corporate communication professional, this course will assist his/her understanding of crisis communication issues that are linked to the various BCM, CM and DR planning efforts. This course is also beneficial for BCM, CC and DR professionals who need to support the organisation’s communication process during a disaster or crisis.
Certification
CC Certified Specialist (CCCS) Certification will be awarded to participants who successfully completed and passed the Qualifying CCCS examination attached to the course, pay a one-time administrative fee and sends in an application detailing at least 1 year of CC experience and satisfies and meets the experience requirements of the independent certification body.
Objectives
Participants will emerge with a clear understanding on the concepts of crisis communication (CC) and its processes. These include the understanding of the following:
- Understand the activities and key deliverables with the CC planning methodology.
- Identify and assemble the CC team members.
- Assign the roles and responsibilities for each of the CC team member.
- Identify audiences, stakeholders and interested parties.
- Link crisis communications within and outside of the organization.
- Perform risk assessment to identify the possible threats and incident scenarios such as riots, supply chain disruptions and product recalls.
- Establish level of crisis.
- Identify and develop the relevant CC strategies.
- Understand media handling principles.