This 2-Day course is a unique Crisis Communication designed for participants who have no crisis communication but are thrust to assist his/her Crisis Communication counterparts as part of their role as an emergency and incident management, crisis management and/or business continuity management team member.
The workshop would allow participants to identify relevant internal and external stakeholders of disruptive events and ability to formulate crisis management communications strategies, procedures and key messages. The workshop also will be able to provide them with the competency to establish crisis communication, and action plans to deliver key messages on behalf of the organisation.
At the end of the 2-Day course, Singaporean and Singapore PR participants who are taking advantage of the Workforce Skills Qualifications (WSQ) funding, would need to attempt and pass the 2 hours interview and written assessment. Passing the WSQ assessment allows them to obtain 1 Statement of Attainment certificate awarded by WSQ.
Completion of the 2-Day course also allows participants to achieve an internationally recognised Crisis Communication certification, .i.e. the Crisis Communication Certified Planner (CCCP)* certificate.
NOTE: This course does not aim to equip a participant with the tools and competency to handle press conferences and press releases nor would it provide participants with an in-depth understanding of body posture or language used during such instances.
* To achieve the CCCP certification, participants would need to attempt the Qualifying CCCP examination and make payment of SGD150 as part of the Qualifying examination fees.