This 2-Day course is a follow-up course to the CC-350 Implementing Crisis Communication Plan course. Participants are required to have attended and completed the CC-350 Implementing Crisis Communication Plan before attending the CC-450 Executing and Managing Crisis Communication Plan course.
It is designed for emergency and incident management, crisis management and/or business continuity management team members who would like to have a more in-depth knowledge on how to execute the Crisis Communication that they have helped formulate in the earlier course.
The workshop would allow participants to have the competency to form a crisis communications team, implement action steps prior to crisis communication message delivery either internally or externally, and also have the ability to assist in the implementation of action steps to deliver key messages to the public, communicating and advocating business continuity strategies and plans to stakeholders. The course would also help them to ensure proper record keeping of communications.
At the end of the 2-Day course, Singaporean and Singapore PR participants who are taking advantage of the Workforce Skills Qualifications (WSQ) funding, would need to attempt and pass the 2 hours interview and written assessment. Passing the WSQ assessment allows them to obtain 1 Statement of Attainment certificate awarded by WSQ.
Completion of the 2-Day course also allows participants to achieve an internationally recognised Crisis Communication certification, .i.e. the Crisis Communication Certified Specialist (CCCS)* certificate.
NOTE: This course does not aim to equip a participant with the tools and competency to handle press conferences and press releases nor would it provide participants with an in-depth understanding of body posture or language used during such instances.
* To achieve the CCCS certification, participants would need to attempt the Qualifying CCCS examination and make payment of SGD200 as part of the Qualifying examination fees.